McCall for Governor Campaign

Tasked with creating an Instagram graphic to highlight intern testimonials, my goal was to attract prospective interns by amplifying the perspectives of the current team. Rather than defaulting to a standard graphic, I wanted to capture the spirit of what it truly feels like to work on a campaign — the camaraderie, the relationships, and the shared moments.

To reflect that, I designed the testimonials as a scrapbook-style graphic, evoking the collective memories and experiences that define life on a campaign.

Tasked with designing a graphic that functioned as a soundbite while evoking patriotic imagery, I used audio waveform bars to give the piece an interactive feel.

Paired with a candid, personable photo of McCall, the visual elements worked in concert with his message, making the quote and the man feel inseparable.

Seeking a more creative approach for the call night flyer, I modeled the graphic after an iPhone call interface, using the familiar UI to intuitively convey the who, when, and where of the volunteer and intern recruitment drive.

The format turned a functional announcement into something instantly recognizable and visually disarming.

In collaboration with the Director of Communications, I designed an outreach flyer that aligned with the campaign's established branding and strategic recruitment needs.